A luxury perfume film built entirely in AI.
A cinematic fragrance film with editorial direction — no set, no crew, no compromise on craft.
The brief
An emerging perfume house wanted an editorial film for a new oud-forward fragrance launch. The brief asked for the visual language of a luxury house at the budget of a D2C startup.
What we were up against
A traditional perfume film with a model, location, lighting team and post would have cost ₹5L+ and taken two months. The brand needed launch creative in three weeks for a Diwali drop.
How we approached it
We built the entire film in AI — silk flowing in slow motion, gold detail macro shots, smoke and bottle hero frames — and finished it with a colour grade that matched the brand's print campaign. One film, three aspect ratios, twelve cutdowns.
Selected frames from the campaign
What changed for the brand.
Indicative numbers from campaign reporting. Brand names used for illustration.
Our launch film looked like a perfume house with ten years of equity behind it. We are eight months old.
Let’s build your next campaign.
We work with consumer brands across supplements, skincare, perfumes and wellness. Book a free discovery call.
